Company History

The Beginning, with Industrial Lubricants

An innovative entrepreneur and chemical engineer, William (Bill) Kiefer started the company in his family’s suburban New Jersey garage, specializing in high temperature bakery lubricants.

Bel-Ray’s first product was a specialty lubricant manufactured for Nabisco for use in high-temperature bakery ovens. This launched the company’s Industrial Division. The company’s goal: to provide industrial customers with new, inventive products that offered optimum performance and measurable value.

Innovations and Growth

The Legacy Continues

Bel-Ray continues to proudly manufacture all of its products in the United States. These locally-made products by skilled professionals have traveled the globe and beyond. Bel-Ray lubricants have serviced submarines, weathered chilling arctic cold, defied harsh desert dust and heat, raced to championships wins and even traveled to the moon.

Today Bel-Ray operates with the belief, and challenge, instilled by its founder:

  • Provide innovative technology that creates superior performance and value for customers
  • Meet the needs of an ever-changing global marketplace, every day
  • Do it with integrity, quality and consistency, always.