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Tech Notes, Volume 1, Issue 3

July, 2010


NEW Products, NEW Packaging

Bel-Ray PowerSports Division announces the introduction of new per­formance products and enhanced formula changes to the entire Bel-Ray PowerSports product line. Along with the new products, Bel-Ray is also introducing the new PowerSports packaging look.

Bel-Ray Marketing has designed new bottles and labels that identify the type of product, the viscosity and SAE / JASO specification. The new label clearly presents the information the customer needs to make an informative decision about which Bel-Ray Per­formance products are suitable for their application.

The new bottles are formed with a smooth easy to hold design. The new 1 liter and 4 liter bottles now also feature a unique pull up funnel built into the sealing cap to aid in pouring the oil.

The new PowerSports Front Labels feature four distinct colors to desig­nate the type of product:

  • Bel-Ray Red Racing Products
  • Bel-Ray Blue Motorcycle Oils
  • Bel-Ray Green Gear Oils and Suspension Fluids
  • Bel-Ray Ice Blue Service Products

The rear safety and instruction labels are fan- fold design printed in twenty-six differ­ent languages to support Bel-Ray’s international market.

Bel-Ray uses the finest base oils and additives in all the PowerSports oils. The synthetic base oils Bel-Ray uses are Group 4 & 5 Ester / PAO synthetics rather than typical Group 3 synthetics used by many major brand oil companies. Over the past five years the high perfor­mance oil market has used the terms Ester synthetic, Technosynthisis, 100% Synthetic, Double Ester and even Triple Ester to describe higher performing higher priced Group 4 & 5 synthetic oils. Many customers are used to these terms and are able to identify from the labels why Group 4 & 5 synthetic costs much more than Group 3 synthetic oil. Along with some major improve­ments to our formulas there will now be new product names to describe our oils that will help the customers compare products and make a more informed decision about which product to select. Semi-Synthetic 4T engine oils will now be described as Synthetic Ester Blend. Fully Synthetic 4T engine oils will be called Full Syn­thetic Ester within the new product range.

Our new motorcycle oils now meet all the latest SAE SM and JASO MA-2 specifications. The new prod­uct line also meets most of the viscosity requirements of the major motorcycle manufacturers.

Bel-Ray has introduced new racing motor oils that meet JASO MB such as Bel-Ray Friction Modified Thumper Racing 4T Engine Oil for engines with separate trans­missions and wet clutch, which reduces friction and in­creases horsepower.

Bel-Ray is also introducing Bel-Ray Works Thumper Racing Full Synthetic Ester 4T Engine Oil 10W-50 and Bel-Ray Thumper Racing Synthetic Ester Blend 4T Engine Oil 15W-50.

Look for the New Bel-Ray PowerSports Products Line at your dealer’s this summer!







Bel-Ray’s Foray into the Cement Industry

In April, 2010 Bel-Ray had the opportunity to join LubPro’s Bernie ESNAULT, Technical and Service Manager, and Mohamed Az Eddine ZEJLI, Sales Man­ager, on visits to four Lafarge cement plants in Morocco and the corporate headquarters in Casablanca. The cement plants are located in Meknès, Tanger, Tétouan and Bouskoura.

The purposes of our visits were to begin developing a cement technical sales program and to develop a work­ing relationship with Lafarge. Lafarge Morocco was selected because LubPro, Bel-Ray’s Moroccan distribu­tor, is well established in that country and is technically oriented which is important to the cement industry. Lafarge Morocco is open to the use and local purchase of lubricants from a new source, and any business development with Lafarge Morocco can be used as a reference for Lafarge operations worldwide.

Who Is Lafarge?

Lafarge is the world’s largest cement producer. World­wide, Lafarge produces cement in 48 countries in ap­proximately 166 cement plants and grinding stations. To support their total construction material produc­tion, including cement operations, Lafarge operates approximately 621 quarries around the world. Natu­rally, Lafarge is Morocco’s largest cement producer at approximately 7 million tons per year.

During our visits to the various sites, we had the oppor­tunity to meet with some very important people includ­ing Mr. Mohammed Najid BOUHADDOU, Purchasing Manager at Meknès, Mr. Mohamed SHITA, Lubrica­tion Supervisor at Tanger and Messrs. Tarik ATTINI, Methods Engineer, and Abdelmajid HILAL, Lubrication Foreman at Bouskoura. At the Corporate Headquarters we met with Mr. Mohamed EL HAIBA, Purchasing Manager for Maintenance and Investments.

Before our visit we learned that Mobil, a major lubri­cant supplier to Lafarge Morocco, has pulled out of that region. All of the people that we visited will be instru­mental in Bel-Ray’s initial pen­etration into the market which is likely to happen in response to the absence of Mobil.

Oilibya has purchased Mobil’s assets in the region which includes Morocco, Kenya, the Sudan, Tunisia, Egypt, Ethiopia and Senegal. Oilibya is owned by Tamoil, a large European oil and energy group. Based on what we saw during our visit, Oilibya is most interested in Mobil’s service stations. There are hundreds of them in the region. We also learned that Shell may be pull­ing out of the region.

Along with Bel-Ray, other companies vying for the busi­ness left by Mobil’s pullout are Klüber, Total and Fuchs.

What Is Cement?

For the cement newcomer, cement is not concrete. Con­crete is a mixture of cement, sand, gravel and water to create a building material used in masonry construction. Cement is the glue that binds the materials together. Ce­ment is the most important construction material in the world.

To manufacture cement, Lafarge must mine or quarry limestone. The limestone is ground to a fine powder. This is done in either a vertical mill or a horizontal mill. At this point other raw materials may be added. This mixture is heated in a kiln to about 3000oF (1650oC). All of the water is removed at this temperature. This is called dehydration. Also, chemical reactions occur changing the material to what will eventually be ground into cement powder. In the kiln, the raw materials are partially liquefied. In this soft and semi-liquid phase the powders stick to each other, combining into much big­ger chunks called “clinker”. The clinker is cooled and then ground to a very fine powder in a process called finishing. This is done in horizontal mills. The result of all this processing is cement.

What Will Bel-Ray’s Focus Be In The

Cement Industry?

There are several opportunities for a cement company like Lafarge to use Bel-Ray Lubricants. Cement is an extraction and process industry, essentially a mining operation. Bel-Ray already has an excellent Mining Product line to fill any cement plant need. To supply lubricants to a complete cement operation from quarry to shipping is a massive undertaking so we decided that we would focus on a small section of the process as our introduction; raw material grinding through cement grinding or finishing will be our lead into the industry. In this small section we will lubricate machines includ­ing ball mills, vertical mills, kilns and clinker cooling grates. Products that we will recommend include Bel- Ray ClearGear Lubricant MV for ball mill girth gears and Bel-Ray ClearGear Lubricant XHV46 for kiln girth gears, Bel-Ray Synthetic Gear Oil for enclosed gear­boxes, Bel-Ray SC2500 EP Grease for clinker cooler fan bearings and Molylube 126 EP Grease for general machine greasing.

With a little luck and a lot of hard work we will have Bel-Ray product in each of the Lafarge Morocco plants in the near future.


Bel-Ray No-Tox Sugar Soluble Emulsion —Keeping Chains Running & Cutting Costs!

What are the needs of a mainte­nance manager of a food and bever­age plant? Exactly the same as the needs of maintenance managers and engineers everywhere. They want their plants to run as smoothly and efficiently as possible. They also have the added respon­sibility of ensuring that the production managers need for food safety is met. This can be done by using the Bel-Ray No-Tox range of top quality NSF H1 registered products.

When Chieng Thai our distributor in Thailand received a call from a global drinks producer, their needs were taken into consideration in addressing the problem. The sugar warehouse was across a road on site within the factory. The sugar was lifted by forklift onto a chain conveyor that moved the sugar to a lift. The lift then took the sugar in its bulk packaging up to another chain conveyor and across the road in a tunnel and into the production area. There are four identical lines going into the factory.

Originally the company was using a competitor’s product to lubricate the chains, and had to reapply the lubricant every 4 days after hours of cleaning to remove the black sticky gummy residue from the chains. Due to the mixture of sugar and lubricant turning to a sticky grinding paste, the chains had to be replaced every two months because of wear!

Chieng Thai recommended Bel-Ray No-Tox Sugar Soluble Emulsion to lubricate the chains, which offered a solution to the gumming problems because the product dissolves the sugar, while leaving behind an invisible coating to prevent further sugar sticking to the chains. The product’s low viscosity enables penetration into the chain’s pins and rollers to lubricate the chain throughout.

The cost savings on the hoist were extremely impressive.

  • The chains only needed lubricating every month instead of every 4 days
  • The chains now run clean and clear with no cleaning required
  • The chains have lasted 1 year—6 times longer— without changing!
  • The lubricant usage lowered from 20 liters to 6 liters.

The total savings on the chains alone is 1.1m Thai Baht, or $33,600 USD, this doesn’t include the lowered lubricant usage or the massive saving on man hours to maintain the hoists.

Bel-Ray No-Tox Sugar Soluble Emulsion delivers very sweet cost savings to the customer!

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