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Bel-Ray Marine Announces Association with William F. Miller & Associates

January, 2014

Firm Will Expand Bel-Ray Representation in Southeast United States.

Bel-Ray Company Inc. is pleased to announce it has selected the William F. Miller agency for sales representation in the Southeastern region of the United States.

For more than 60 years, Bel-Ray Company has produced high-performance marine lubricants for everyone from the United States Navy to the largest manufacturers of outboard marine engines. These specialty lubricants are produced, engineered, and developed for virtually every marine application, with products for two-stroke, four-stroke, and diesel engines in outboard, inboard, stern drive, and jet drive systems. To meet all marine lubrication needs, the complete product line also includes gear oils and service lubricants.

The William F. Miller agency has a long-standing reputation as the country’s leading representative agency for marine manufacturers. For more than 50 years, it has emphasized the industry’s human element, with a focus on continuing and maintaining decades-old relationships within the marine community.

“Bel-Ray’s racing prowess and exceptional specialty lubricant quality outdistance conventional products,” said Joe Miller, president and owner of William F. Miller & Associates. “Our market demands superior performance because of the rigors associated with marine use, and Bel-Ray’s complete marine line fills the bill. We are excited to have them as part of our team.”

“We are excited to welcome the William F. Miller team to Bel-Ray,” said Jim Self, marine general manager of Bel-Ray. “Their solid reputation for professionalism, integrity, and customer service makes them a great partner for Bel-Ray. They will provide considerable added value to our distribution partners and customers and help deliver the best service and products to satisfy our customers’ marine lubrication needs.”

The agency will represent Bel-Ray in the territories of Tennessee, Kentucky, North and South Carolina, Georgia, Florida, Alabama, Mississippi, Louisiana, Arkansas, Texas, Oklahoma, and Missouri.

Bel-Ray continues to grow its consumer marine product line with its new and innovative products, which are designed to meet the needs of the boating industry with a focus on performance and dependability.

For more information on Bel-Ray’s complete line of specialty lubricants for the marine industry, please visit or call (732) 938-2421.