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Bel-Ray Marine Announces Association with Coatney Sales

January, 2014

Bel-Ray Company Inc. is pleased to announce it has selected the Coatney Sales organization for sales representation in the Midwestern United States.

For more than 60 years, Bel-Ray Company has produced high-performance marine lubricants for everyone from the United States Navy to the largest manufacturers of outboard marine engines. These specialty lubricants are produced, engineered, and developed for virtually every marine application, with products for two-stroke, four-stroke, and diesel engines in outboard, inboard, stern drive, and jet drive systems. To meet all marine lubrication needs, the complete product line also includes gear oils and service lubricants.

The Coatney Sales organization was established in 2005 to service the needs of boat builders and the marine aftermarket in the Great Lakes and Midwest regions. Their four sales office locations allow them to access their customers quickly and efficiently, providing unmatched customer service to their dealer network. Specialization in custom and technical products allows them to meet the unique needs and applications of their customers.

“We are extremely honored to represent Bel-Ray in the Great Lakes and Midwest,” said Craig Coatney of Coatney Sales Inc. “Bel-Ray has a rich history of premium quality products, and we look forward to working with our customers and growing Bel-Ray sales in the marine market.”

The agency will represent Bel-Ray in the Great Lakes and Midwest regions of the United States. “We are very pleased to announce the addition of the Coatney Sales team to our marine sales force in the Midwest,” said Jim Self, marine general manager of Bel-Ray. “Craig and his team are highly regarded for providing great customer support and technical knowledge.”

Bel-Ray continues to grow its consumer marine product line with its new and innovative products, which are designed to meet the needs of the boating industry with a focus on performance and dependability.