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September, 2010

FARMINGDALE, NJ September 21, 2010 Bel-Ray Company, Inc., a leading manufacturer of high performance lubricants, unveiled its newly designed website today. The new website features an exciting new design and numerous feature enhancements that embody an innovative vision and commitment to the growing needs of a more demanding consumer looking for information in no more than one or two mouse clicks.  Enhancements include easy navigation, instant access to MSDS and PDS, expanded product information, the ability to translate web pages on demand using Google translator, e-commerce and improved internal search features.

Bel-Ray’s Chief Operating Officer, Jennifer Liquori, had this to say, “The design and functionality of the website is of paramount importance to us.  It’s our window to the world. We’ve invested heavily in showcasing our products and technical information in a way that is intuitive to our customers who tend to be savvy and sophisticated in their approach to information. By extending our commitment to quality and innovation to the website we have achieved a web presence that is second to none.”

Founded in 1946, Bel-Ray is a woman owned business with a presence in more than 100 countries around the world.  Recognized as a leader in the specialty lubricants industry for setting high standards of quality and performance with products formulated for the motorcycle, aviation, energy, food, marine, military, mining, OEM, steel, and textile industries, Bel-Ray stands at the forefront of the industry.

Bel-Ray’s superior Powersports line delivers top quality Made-in-the-USA products to motorcycle and recreational vehicle enthusiasts around the world. From the development of superior application-specific products, to value-driven pricing and outstanding customer service, Bel-Ray is fully committed to being a provider of Total Performance Lubricants today and well into the future.