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Bel-Ray Flexes Their Engine at Intermot

October, 2010

FARMINGDALE, NJ – October 5, 2010  – Bel-Ray Company, Inc.  – the leading USA-based lubrication manufacturing company is pleased to announce its attendance at Intermot this week, unveiling  Bel-Ray’s “Flex Your Engine” campaign to the European Community at the Intermot show this week.

Bel-Ray’s “Flex Your Engine” campaign introduces the new Bel-Ray Lubricants to the European Community at the Intermot show this week. Long recognized as one of the premier lubricant companies in the world, Bel-Ray is re-launching the brand with an internationally friendly website, new packaging including MSDS labeling in 27 different languages and a new European sales team. Combined with the introduction of new products and technology Bel-Ray aims to be the number one source for powersports lubricants worldwide.

To learn more about the all new Bel-Ray visit them in Cologne at the Koelnmesse at Intermot in Hall 09.1 Stand A043 this week.