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August, 2010

SAN DIEGO, CA – August 27, 2010 – Bel-Ray Company, Inc. is pleased to announce its partnership with Pala Raceway.

Bel-Ray is the official lubricants sponsor of Pala Raceway and will host and participate in several key events throughout the season.  The partnership signifies a renewed focus on the motocross and off-road markets for Bel-Ray, just in time for the fall launch of Bel-Ray’s re-engineered product line. 

“Bel-Ray intends to be the #1 choice in Motocross lubrication and the new products serve up cutting edge next generation technology” says Bel-Ray Chief Operating Officer Jennifer Liquori. “The partnership with Pala Raceway will help us get word out where it matters most – right at the track.” 

Bel-Ray has a long-standing tradition of total performance lubricants, and has been a leader in the motorcycle lubrication industry for over thirty years. All Bel-Ray products undergo rigorous laboratory and field testing to assure that they meet the highest standards of performance and protection. Consumers can be confident that their motorcycle, ATV or watercraft will perform better, last longer, and be protected from engine failures and costly repairs. 

Pala Raceway is Southern California’s newest racetrack destination and features several tracks, amenities, and an onsite parts & service shop. Pala will host the AMA Pro Motocross National Finale, the Red Bull Metallicross and the Troy Lee Designs “Day in the Dirt” Motocross GP.