Bel-Ray Announces New industrial Distributor in Thailand
May 21, 2008—Bel-Ray Company is extremely pleased to announce our new partnership in Thailand with Chieng Thai Trading Limited, Bel-Ray’s new exclusive distributor of general industrial and Bel-Ray No-Tox products in the Thai and Laos industrial and food grade markets.
Chieng Thai Trading has been a major player in the chemical business in Thailand since 1970. They are based in the Praves district of Bangkok, and are well placed to serve the whole of Thailand and Laos from there. The Managing Director, Mr. Numchai Loyrithiwudthikrai has a Master’s degree in Science and has been in the chemicals industry for 20 years. Their Sales and Product Manager, Itsareat Yodbutra also has many years experience in the Thai lubricants industry. Chieng Thai Trading already distributes food additives and is therefore an ideal partner to promote and sell the expansive high quality Bel-Ray No-Tox line of NSF H1 registered food grade lubricants along with their vast industrial product range.
Chieng Thai Trading is very keen to offer the high-quality Bel-Ray range to their already high quality Chieng Thai service and expand the Bel-Ray products across Thailand and Laos. The company is forward thinking, enthusiastic and very keen to develop the lubricant range with its already extensive end user customer base along with new customers that it will bring on board.
“We are very excited about our partnership with Bel-Ray. Unlike the other existing products, Bel-Ray offers the full range of products with unique formulation to the food industry that cover all points of usages and working conditions. Bel-Ray lubricants stand out from all other products currently available in the market. With Bel- Ray’s product strengths and our marketing expertise and technical knowledge, we are confident that we can make Bel-Ray No-Tox Lubricants the number one brand in food grade lubricants in Thailand within two years,” said Numchai Loyrithiwudthikrai, Managing Director, Chieng Thai Trading Limited.
Chieng Thai Trading gives us a fantastic opportunity to further develop our partner network in Southeast Asia. It is a very enthusiastic and knowledgeable company with a great future. Thai food production is now increasingly important as more products are imported across the world, and therefore the need for high quality NSF approved lubricants is paramount to this growth industry.