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Bel-Ray Announces New Consumer Distributor in Singapore

May, 2008

May 21, 2008—Bel-Ray Company, Inc. is pleased to announce that it has partnered with Motovation Accessory as its exclusive distributor in Singapore for Bel-Ray’s renowned range of high performance motorcycle lubricants.

Motovation Accessory has exceptional knowledge and experience in motorcycle engineering as they manufacture custom high-tech frame sliders, bar ends, counter balancers, clutch, swingarm sliders, and demand only the best products for a motorcycle. Bel-Ray and Motovation built their partnership on this demand for high quality products and the effort to sell a high end lubricant in Singapore. With Motovation covering the whole of Singapore, it will bring a consistent level of service and supply of Bel-Ray products across the country and will enable both companies to focus on the motorcycle industry as a whole.

“Combining the resources of Bel-Ray and Motovation Accessory will provide us the ability to support and provide dealerships and consumers with easier access to the highest quality motorcycle products in Singapore. Motovation Accessory is an extremely qualified company and we are very pleased to be associated with them,” said Sander van der Velden, Bel-Ray’s Sales Manager EMEA & Asia Consumer Division.

About Motovation
Motovation Accessory is a well recognized and respected distributor and manufacturer that sells and produces high quality motorcycle parts and accessories in Singapore. Motovation Accessory, founded in 2000, focuses on manufacturing, importing/exporting and distributing motorcycle accessories and spares. Having distribution rights to many major brands, Motovation Accessory is growing and strengthening itself by distributing Bel-Ray.

“We are delighted to be Bel-Ray’s partner in Singapore. The motorcycle industry is also pleased that Bel-Ray is back in the market after a fifteen year absence. We are confident that Bel-Ray will be well received by the market as it is a reputable and reliable brand. Bel-Ray will also fit in line with our company range of products and ambitions,” said Alvin Choong, Managing Director, Motovation Accessory.

About Bel-Ray
Bel-Ray’s line of high performance motorcycle lubricants has been a major part of the motorcycle industry for more than 50 years. Bel-Ray is one of the world’s most recognized oil brands thanks to outstanding products like the unique Bel-Ray Super Clean Chain Lube and the exceptional Bel-Ray Foam Filter Oil. Bel-Ray’s innovative research and development continues to provide our motorcycle customers with lubrication solutions that help reduce consumption, increase machine life and provide long-term value.

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