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Bel-Ray Announces Barbacci Motors as a Distribution Partner in Peru

November, 2012

Bel-Ray Company, Inc., the leading USA-based lubrication manufacturing company, is pleased to announce the addition of Barbacci Motors S.A., the premier Peru-based powersports distributor, to its list of worldwide distribution partners.


Globally recognized as the leader in powersports lubricants, Bel-Ray has been the choice of enthusiasts worldwide since the early 1970s. Through intense research and development, Bel-Ray has created performance-driven products for all powersports users, from beginners to seasoned professionals.  With JASO certification, Bel-Ray’s comprehensive line of products is of the highest technical caliber available within the powersports industry.


 “Bel-Ray is extremely excited to partner with Barbacci Motors, the paramount distributor in Peru,” said Bel-Ray's Chief Operating Officer, Jennifer Liquori. “The Barbacci family has a long standing reputation of integrity, outstanding dealer support, and offers a premium range of products unlike anywhere else in the region. The addition of their new premium retail store, expected to be finished by Mid-2013, in San Isidro will further cement their leadership position in the city capital. ” she added.


Founded on April 12th, 1970 by Carlos and Rosa Barbacci, Barbacci Motors has grown from a small one-car garage in Lima to their 7,000 square meter Miraflores facility, distributing their premium product range to 1,000 powersports stores nationwide. The addition of Bel-Ray’s complete powersports lubricants line completes an extensive distribution plan that includes spare parts, tires, gears and other accessories.


“We are very happy to distribute Bel-Ray Products,” said Mario Barbacci, owner of Barbacci Motors. “We will give our best effort to make Bel-Ray the number one brand in the powersports lubricants line. We thank all Bel-Ray staff for giving us the opportunity to work with them”.

Bel-Ray produces powersports lubricants for off-road, street and marine applications, including a re-engineered product line specifically designed to meet the demands of all V-Twin motorcycles.


All Bel-Ray powersports products are currently available from Barbacci’s dealer network.