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Bel-Ray Adds The Multimoto Group for Powersports Lubricants Distribution

April, 2011

FARMINGDALE, NJ – April, 2011 – Bel-Ray Company, Inc.  –the leading USA-based lubrication manufacturing company is pleased to announce their partnership with The Multimoto Group for distribution of Bel-Ray’s Powersports line in Portugal.

“The powersports consumer in Portugal is accustomed to high performance  products and we are pleased to partner with Multimoto to distribute Bel-Ray’s full powersports line through their entire dealer network”    said Bel-Ray C.O.O. Jennifer Liquori “ Now Bel-Ray’s performance advantage is available to all riders”

“Bel-Ray products fit in the Multimoto philosophy due to the high quality of the products. We are absolutely sure that we can grow up together and our goal is place Bel-Ray as a popular brand in the Portuguese market” said Multimoto General Manager, Mr. Adriano Duarte, “Multimoto’s sales force are absolutely positive to do a great job”

Bel-Ray’s total performance lubricant lines of products include oils for 2 stroke and 4 stroke machines with an emphasis on performance. Their products are used in on and off road motorcycle applications as well as scooters and atvs and can be found at Multimoto facilities throughout the country.